- Career Description
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A media buyer is responsible for planning, buying, and optimizing media campaigns for various advertising channels. They analyze market trends and consumer data to identify target audiences and develop effective media strategies. Media buyers negotiate with media vendors to secure the best advertising rates and placements. They also monitor campaign performance, make data-driven optimizations, and provide reports on campaign results. This role requires strong analytical skills, excellent communication abilities, and a deep understanding of digital advertising platforms.
- Hard Skills
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digital advertising
media planning
data analysis
negotiation
research
campaign optimization
marketing strategy
- Soft Skills
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communication
analytical thinking
problem-solving
creativity
attention to detail
- Relevant Educations
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Marketing
Advertising
Business Administration
Communication
Media Studies
Statistics
- Similar titles
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Media Planner
Marketing Analyst
Digital Marketing Specialist
- Work hours
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Standard Work Hours
Flexibility
Media Buyer Jobs
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